Putting together a strategic approach to social media use often creates a need for new jobs within an organisation – jobs with fancy-yet-slightly-ridiculous titles like “Technology Guru”. I mean, wouldn’t you feel ashamed introducing yourself like that at a party?
Anyway, let’s look at what these jobs are actually there for, rather than just tearing apart their (oh so pretentious) titles. This whole thing is based on a four step plan given to us by Weber, L. on how to create a social media strategy, and it looks a little something like this:
From each aspect of this plan comes potential new tasks a business might need to hire people for. (more…)
Involving employees beyond the marketing department in the social media strategy of a business is a difficult but worthwhile pursuit. Of course, having one centralized group of people dealing with this side of marketing is the easy way out – but is it the most effective? Or the most genuine representation of the company?
Company wide involvement creates a richer, more complete representation online with skills from a variety of departments, but takes time and training to get right.
“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.”
― Alvin Toffler
While the 7 building blocks of social media that we touched on in the last post look at the different elements that come together to shape each form of social media, they don’t provide any guidelines for firms wanting to develop their social media strategy.
This is where the 4 C’s come into play. These make up a guide put forth by Kietzmann et al. to help firms wanting to develop strategies for monitoring, understanding, and responding to different social media activities.
They are: (more…)