” `Would you tell me, please, which way I ought to go from here?’
`That depends a good deal on where you want to get to,’ said the Cat.
`I don’t much care where–‘ said Alice.
`Then it doesn’t matter which way you go,’ said the Cat. “
Defining the goals of a social media plan is an essential element of it’s success. What is your company hoping to get out of it’s social media presence? Attracting new customers into physical stores? Gauging customers reactions to a new product? Increasing online sales?
This is where everything begins. (more…)