“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.”
― Alvin Toffler
While the 7 building blocks of social media that we touched on in the last post look at the different elements that come together to shape each form of social media, they don’t provide any guidelines for firms wanting to develop their social media strategy.
This is where the 4 C’s come into play. These make up a guide put forth by Kietzmann et al. to help firms wanting to develop strategies for monitoring, understanding, and responding to different social media activities.
They are: (more…)