Putting together a strategic approach to social media use often creates a need for new jobs within an organisation – jobs with fancy-yet-slightly-ridiculous titles like “Technology Guru”. I mean, wouldn’t you feel ashamed introducing yourself like that at a party?
Anyway, let’s look at what these jobs are actually there for, rather than just tearing apart their (oh so pretentious) titles. This whole thing is based on a four step plan given to us by Weber, L. on how to create a social media strategy, and it looks a little something like this:
From each aspect of this plan comes potential new tasks a business might need to hire people for. (more…)
“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.”
― Alvin Toffler
While the 7 building blocks of social media that we touched on in the last post look at the different elements that come together to shape each form of social media, they don’t provide any guidelines for firms wanting to develop their social media strategy.
This is where the 4 C’s come into play. These make up a guide put forth by Kietzmann et al. to help firms wanting to develop strategies for monitoring, understanding, and responding to different social media activities.
They are: (more…)
“Money and language have something in common: they are nothing and they move everything… they have the power of persuading human beings to act, to work, to transform physical things”
– Franco Berardi
Language, unlike money, is a power we are all accorded. We are all able to speak, to communicate, to share our ideas. And yet the question is, to whom? With whom?
Until recently, the ability to distribute and share our language and ideas with a larger group of people, to use this power on a larger scale, was limited to a select few. The top-down approach of content creation that embodied web 1.0 meant that users were restricted to being passive consumers of static information and ideas, unable to actively contribute, collaborate or share. (more…)