conversation

Getting Everyone Involved

Involving employees beyond the marketing department in the social media strategy of a business is a difficult but worthwhile pursuit. Of course, having one centralized group of people dealing with this side of marketing is the easy way out – but is it the most effective? Or the most genuine representation of the company?

Company wide involvement creates a richer, more complete representation online with skills from a variety of departments, but takes time and training to get right.

social media for bus (more…)

Using The Pieces Of The Social Media Puzzle To Create A Strategy

Photograph by Alan Nakkash. Used under a Creative Commons Attribution-ShareAlike license.

Photograph by Alan Nakkash. Used under a Creative Commons Attribution-ShareAlike license.

” `Would you tell me, please, which way I ought to go from here?’

`That depends a good deal on where you want to get to,’ said the Cat.

`I don’t much care where–‘ said Alice.

`Then it doesn’t matter which way you go,’ said the Cat. “

Defining the goals of a social media plan is an essential element of it’s success. What is your company hoping to get out of it’s social media presence? Attracting new customers into physical stores? Gauging customers reactions to a new product? Increasing online sales?

This is where everything begins. (more…)