enterprise wide engagement

Getting Everyone Involved

Involving employees beyond the marketing department in the social media strategy of a business is a difficult but worthwhile pursuit. Of course, having one centralized group of people dealing with this side of marketing is the easy way out – but is it the most effective? Or the most genuine representation of the company?

Company wide involvement creates a richer, more complete representation online with skills from a variety of departments, but takes time and training to get right.

social media for bus (more…)